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Engagement Labs : ウィキペディア英語版 | Engagement Labs
Engagement Labs Inc. is a Canadian company headquartered in Montreal, with offices in Toronto, Paris, and Mexico City. The company uses data obtained through social media feeds and sites (blogs, forums, Twitter, Facebook and YouTube) to offer real-time social media data, analytics and reports for any type of organization that are engaging on social networks. They extract business intelligence from user generated data (BIG DATA) and transform it into actionable information used by corporate clients, brand managers and social media teams.〔(Parta Dialogue assesses the cost-efficiency of social media » Media in Canada )〕 == History ==
Engagement labs Inc. was founded in 2008 by Paul Allard, under the name Parta Dialogue Inc. First established in Montreal, they successively opened offices in Toronto and Paris, France, and then in Mexico City.〔(Daily Research News Online no. 16781 - Parta to Buy Social Media Listening Firm )〕 In 2012, the company acquired MTHRTY, an organization using social media to distribute branded content to targeted consumers through social publishing and sharing.〔(Social media firm works to promote popular brands across the globe | Toronto Star )〕 The company also acquired MyTwatch in 2013, a French firm that developed semantic analysis of content in social media.〔(Acquisition en France pour Parta Dialogue | Direction Informatique - Actualités )〕 On December 30, 2013, Parta Dialogue Inc. merged all operations with its subsidiary Engagement Labs Agency Inc. to form a new corporation named Engagement Labs Inc. and now counted a total of 70 employees in the four different offices.〔(Engagement Labs (TSXV:EL) Formerly Parta Dialogue Changes Name, Symbol, Board and Announces Financing - Video News Alert Summary on InvestmentPitch.com - Yahoo Finance )〕 Through Parta Dialogue, Engagement Labs also acquired Edu-Performance Inc. which has been developing and marketing educational technologies to enable the creation, distribution and management of eLearning training content since 1991.
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Engagement Labs」の詳細全文を読む
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